How Ranveer Singh has broadened Gucci’s global appeal among Indians

Bollywood actor and fashion supernova Ranveer Singh and the legendary Italian super-luxury brand Gucci have several characteristics: they are both influential, innovative, progressive, path-breaking, eclectic, disruptive, unapologetically modern, and enjoy maximalism! When Ranveer began donning and igniting the internet with breathtaking Gucci ensembles, it appeared as though the two were long-lost lovers longing to be reunited to disrupt the Indian fashion sector creatively.

And truth be told, Ranveer has single-handedly made Gucci appealing to Indians around the world, as the brand previously exclusively appealed to a small, ultra-luxury audience. With his increasing popularity among Indians around the world, Ranveer has made Gucci a topic of household talk as he dons one spectacular Gucci ensemble after another, capturing the internet with his varied fashion statements.

Who can forget how Ranveer shattered the internet by channelling Alessandro Michele, the Creative Director of Gucci, in a photo shoot? Ranveer received a perfect 100 for his Gucci ensemble, which included the brand’s signature long hair, a wide-brimmed hat, and bold jewellery. In addition, he was tapped to be the face of the renowned Adidas x Gucci line as he debuted some of his favourite pieces from the highly anticipated collection, generating incredible buzz in the global fashion industry.

Ranveer is Gucci’s greatest shot at expanding brand recognition in India’s developing luxury market. Ranveer, who has become the cultural ambassador of India to the West through his affiliations with FIFA World Cup, NBA, Premier League, UFC, YAS Island, Adidas, etc., is adored by the country’s youth, and his fashion choices have influenced the way Indians view fashion and style today. Since Ranveer started wearing Gucci, Indians’ interest in the brand has increased. Therefore, we believe it is only a matter of time before Gucci and Ranveer form deeper and more strategic relationships to usher in a new age for Gucci in India – a nation of around 1.4 billion people, the majority of whom are young.

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