Shefali Shah believes Bollywood cancel culture is a trend that won’t persist, and confesses industry ‘underestimated’ audience

Actress Shefali Shah feels that the present boycott movements against Bollywood films would not have a “permanent” effect on the business. Several blockbuster films, including Samrat Prithviraj, Laal Singh Chaddha, and Raksha Bandhan, have been targeted by online boycott campaigns. While the impact of these campaigns on the films’ box office is debatable, they have become a major topic of conversation at a time when the majority of blockbusters are struggling to connect with audiences.

During an interview with India Today to promote the upcoming second season of Delhi Crime, Shefali Shah was asked about cancellation culture in Bollywood, to which she said, “It’s a trend. I don’t think it’s long-lasting.”

When asked if Bollywood as we know it could genuinely ‘end,’ she responded, “I don’t believe that’s feasible. Cinema is a culture similar to cricket. It cannot perish; it cannot. The world is full of people with different opinions and convictions, but it is also full of love and gratitude. I believe we should just take it in stride and say, “We tried” before moving on.”

Shefali stated that the audience has always been “prepared” for quality programming and that the industry may have “underestimated” their hunger.” We got caught up in the demands of Bollywood and blockbuster flicks,” she said.

The first season of Delhi Crime premiered in India with the first wave of original streaming content and was awarded an International Emmy. According to reports, the highly anticipated second season has had a rocky route to release, but it will come on Netflix this Friday. The series revitalized Shefali’s career, and the actor has excelled in recent years. She was most recently featured alongside Alia Bhatt in the Netflix film Darlings, while she was previously seen alongside Vidya Balan in the Prime Video film Jalsa.

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