Raksha Bandhan, Akshay Kumar’s latest release, has been doing poorly at the box office and fell even lower on Tuesday. Despite being released on Raksha Bandhan and having a five-day extended weekend, the film grossed around 36.12 crores. In theatres, it competed with Aamir Khan’s Laal Singh Chaddha, which performed only marginally better than Akshay’s film.
Akshay Kumar plays Lala Kedarnath, who promised his dying mother that he would marry only after marrying off his four sisters. Bhumi Pednekar plays Akshay’s love interest in the film, which is directed by Aanand L Rai, who also directed Akshay in Strange Re.
According to boxofficeindia.com, Raksha Bandhan dropped nearly 80% from its opening day collection of 8.20 crore to only1.65 crore on Tuesday. Taran Adarsh, a film critic, called it a “non-performer.” On Tuesday, he tweeted about the five-day weekend, saying, “Raksha Bandhan is a non-performer… Despite multiple holidays, fails to reach double digits… five-day total is a complete surprise… Thursday: Rs. 8.20 crore (Raksha Bandhan), Friday: Rs. 6.40 crore, Saturday: Rs. 65.01 crores, Sunday: Rs. 7.05 crore, and Monday: Rs. 6.31 crore (Independence Day). 34.47 crore in total. Business in India.”
The film’s six-day collections are significantly lower than Akshay’s previous release, Samrat Prithviraj. The period drama grossed Rs. 55 crores in its first week. released June 3.
During the Raksha Bandhan promotions, Akshay spoke about the evils of dowry in India. He described the film as “sensitive,” noting that few films have been made on the subject.