Shilpa Shetty is overjoyed that her son Viaan Raj Kundra has started a business.

At the age of ten, Shilpa Shetty and Raj Kundra’s son Viaan began a “unique business venture.” On Sunday, the actress posted a video announcing her son’s startup idea and showing off a pair of sneakers he made for his mother. Under the brand name VRKICKS, Viaan offers customized merchandise beginning at 4,999.

‘My son Viaan-first Raj’s and a unique business venture, @vrkickss ‘making customized sneakers,’ Shilpa wrote as a caption for the video. Every time a child has a huge idea, it should be supported. From the venture’s idea and concept to the designs and even the video… it’s all him! Director and entrepreneur What’s amazing are that he has promised to donate some of the proceeds to charity at such a young age. He’s only 10! This GenZ has made mums SO PROUD! Best wishes, my son.”

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A post shared by Shilpa Shetty Kundra (@theshilpashetty)

At the end of the video, a proud Shilpa Shetty appeared. She expressed her delight, saying, “I am so proud of you.” This is an incredible endeavor.” Farah responded to the news by writing, “The confidence (thumbs up emojis).” “Where are my sneakers Viaan – Keep it up, buddy!!” Amit Sadh wrote. Woohooo can’t wait to get my customize @dvrkickss proud maasi (aunty),” Shamita Shetty said.

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