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Aishwarya Rajinikanth on Why This Kolavari Di outperformed her film 3.


In a recent interview, filmmaker Aishwarya Rajinikanth discussed her 2012 film 3, which she directed. The film’s song Why This Kolavari Di, composed by Anirudh Ravichander and starring Dhanush and Shruti Haasan, was a huge success. In an interview with Rednool, Aishwarya stated that while the song went viral, it had an impact on the overall popularity of her film.

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Why This Kolavari Di? leaked online in 2011 and quickly went viral around the world. It received millions of views, with people drawn to the unique music. “We were unprepared, and it was a great shock. Kolaveri Di recently happened in our lives. It (the song’s success) added pressure on the picture. More than a surprise, it was a shock for me,” Aishwarya told Rednool, adding, “I was trying to present a different story, but the song consumed and overpowered the movie. It was quite challenging for me. This was a serious film. When the film was first released, few people talked about it.

The song “Why This Kolavari Di?”By Anirudh” was a highly successful song that garnered widespread popularity and amassed a large international following. The words to the song were in Tanglish (a blend of Tamil and English), which was simple to follow and understand. Dhanush provided vocals for the song, which contributed to its success. When asked about the song that made Anirudh and Dhanush household names, Aishwarya replied, “The song did not help the movie. I’m glad if it helps anyone’s specific career.”

Aishwarya’s upcoming film, Lal Salaam, features Rajinikanth, Vishnu Vishal, and Vikrant in prominent roles. The sports drama, which stars Kapil Dev in a cameo, was released on February 9. The flick garnered a diverse range of opinions from both critics and audiences. AR Rahman composed the soundtrack for the film, and songs such as Jalali were favourably praised.

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